Strengths
Weaknesses
Opportunities
Threats
A SWOT Analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business project.
Strengths: Define areas you excel in, such as the company's core competency and resource analysis
Weaknesses: Evaluate your liabilities
Opportunities: Analyze your customers and market attractiveness
Threats: Check out what your competitors are doing and access other potential challenges
Continuous self-evaluations for improvement!